Research and Analysis
Need Finding
The scope of the research is usually decided by conducting an internal Stakeholder study to identify primary elements :
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Business Vision
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Market Feedback
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Key Opinion Leader's expectations
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Technological Improvements
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How Organization perceives End User
Decide on User Profile
Intended User Profile is decided on the factors that comprise product usage spectrum
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Demographic Details
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Expertise
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Primary and Secondary Users
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Use Environment
Plan Research Tools
Based on the need for research, the approach is chosen:
Qualitative Approach : Interviews, Ethnographic field studies, Usability tests
Quantitative Approach : Feedback Analysis, Surveys, Analytics on known data
Script : Create a questionnaire which targets holistic information collection along with experience from user
Data collection Tool : Plan for important data to be captured in-short with a smart template
Conduct Research
Data collection from field which contains subtle information on User behavior, experience, goals, challenges, environment and other hidden dependencies are noted in subtle manner. A standard interview guide for all identified personae is key tool.
Analysis
The data collected from field needs to be analyzed to identify key elements that stand out in the entire interview. These key features are mapped along to the current known workflow. At the same time, identifying patterns which echo same thought process in mapped .
